Hammerhead
06-21-2016, 07:55 PM
Found this kind of interesting from a retailers prospective that sells the items that he is commenting on. Copied from an email I received from the retailer
Vortex makes products, IMO, designed to compete in the Asian mfg's arena (Nikon, Bushnell, Pentax, Leupold, Zen-Ray) as well as some Euro companies (Zeiss, Meopta, Minox). They, again IMO, offer a quality product priced slightly below a similar item from another mfg as well as producing some optics above the offerings of these other companies. They offer the finest warranty in the industry (full no questions asked coverage) which is not exclusive to them, however, the majority of companies do not offer the same.
Swarovski and Leica compete for the finest of the fine. They are in their own exclusive arena (Zeiss used to be there with them, however, they now offer entry level optics as well as the finest of the fine). Swaro & Leica do not offer any entry level options as this is not what their companies are about. BMW, Jaguar and Rolls Royce do not offer an entry level vehicles. It's not what they are about. GM offers entry level vehicles as well as high end Cadillacs. I would not expect GM to offer anything to compare to a Rolls, however, they make some great vehicles.
The Vortex Razor series is very high end. In a side by side with a top end Zeiss, Leica or Swaro some people will see a difference, and some will not. That depends on the eyesight of the viewer. Those that see a difference can then decide if the price difference warrants the difference they see. It is all very subjective and will always vary from person to person.
I know Vortex has put in a ton of resources the last five years to have their Very Own American Scope Factory. Coming soon you will find the new Vortex Razor HD AMG 6-24x50 - EBR-7 FFP MRAD #RZR-AMG-2 available here at Camera Land.
Vortex is moving in a direction to manufacture more of their products here in the USA. I for one am very excited about this. I think in the past decade they have made some amazing products, priced them right and stood behind all their offerings. This has made what was a barely known company a major player in the optics industry.
I don't think the Swarovski's or Leica's of the industry need to be concerned, however, the Nikon's of the industry certainly should be.
Vortex makes products, IMO, designed to compete in the Asian mfg's arena (Nikon, Bushnell, Pentax, Leupold, Zen-Ray) as well as some Euro companies (Zeiss, Meopta, Minox). They, again IMO, offer a quality product priced slightly below a similar item from another mfg as well as producing some optics above the offerings of these other companies. They offer the finest warranty in the industry (full no questions asked coverage) which is not exclusive to them, however, the majority of companies do not offer the same.
Swarovski and Leica compete for the finest of the fine. They are in their own exclusive arena (Zeiss used to be there with them, however, they now offer entry level optics as well as the finest of the fine). Swaro & Leica do not offer any entry level options as this is not what their companies are about. BMW, Jaguar and Rolls Royce do not offer an entry level vehicles. It's not what they are about. GM offers entry level vehicles as well as high end Cadillacs. I would not expect GM to offer anything to compare to a Rolls, however, they make some great vehicles.
The Vortex Razor series is very high end. In a side by side with a top end Zeiss, Leica or Swaro some people will see a difference, and some will not. That depends on the eyesight of the viewer. Those that see a difference can then decide if the price difference warrants the difference they see. It is all very subjective and will always vary from person to person.
I know Vortex has put in a ton of resources the last five years to have their Very Own American Scope Factory. Coming soon you will find the new Vortex Razor HD AMG 6-24x50 - EBR-7 FFP MRAD #RZR-AMG-2 available here at Camera Land.
Vortex is moving in a direction to manufacture more of their products here in the USA. I for one am very excited about this. I think in the past decade they have made some amazing products, priced them right and stood behind all their offerings. This has made what was a barely known company a major player in the optics industry.
I don't think the Swarovski's or Leica's of the industry need to be concerned, however, the Nikon's of the industry certainly should be.