I ended up buying a Kowa 773 with the 25-60 wide angle eyepiece. I don't have any buddies with high end spotters to look through, and taking a spotter out to the store parking lot in the middle of the day won't prove anything, so I had to just read a ton of reviews and comparisons, and decide what features I wanted.

I know it's not fair to compare the 77mm objective to the 65 class spotters, but I lumped it in with them based on price, and weight. The Kowa 77 weighs about the same as the gen 2 65mm Razors, and the Swaro X 65mm, though heavier than the S series Swaro.

Pricewise, it was a little cheaper than going with the ATS 65.

You can get the wide angle FOV in a 25-60x eyepiece, vs losing a bit at 25-50x on the Swaro, or having to go with the non-wide angle 20-60.

The Kowa has the coarse and fine focus adjustment like the original razors, something I think I would like vs the single speed focus on the Swaros.

Performance wise I think it's fantastic, but like I said, I wasn't able to do any comparisons. My previous spotter experience is with a celestron regal 65mm, and the Razor 50mm. Plenty of folks on the birding forums(way better source of optics info than hunting forums) regard the Kowa 880 as the best spotting scope on the planet, but thats bigger, heavier, and more expensive than I wanted to go. It seemed like a lot of opinions I found felt the Kowa 77 was better than the Swaro S 65, and some said better than the 80 as well. I didn't find a ton of info on the 77 vs the X series Swaro, but there's a significant price difference there, even for just the 65mm Swaro.

I'd still love to do a side by side with a Swaro just to see, and the 11ish ounce weight difference from the S 65 mm isn't insignificant if you're an ounce counter, but that's how I ended up making my decision.