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Thread: Nikon pulling out

  1. #21
    Join Date
    Sep 2016
    Posts
    2,537

    Re: Nikon pulling out

    Quote Originally Posted by Bistchen View Post
    They are pulling out of the laser rangefinder market as well as any binoculars with camo etc.

    It seems that they are dissociating themselves with anything hunting.

    I was at Cabelas yesterday and the Nikon rep told the hunting department manager they are pulling out of several products
    i said that on CGN when it was originally posted it’s abundantly clear. Nikon thinks guns = bad now. Has their been a senior leadership change recently ?

    this is why I support HUNTING and SHOOTING companies.

  2. #22
    Join Date
    Mar 2006
    Location
    Aldergrove, BC
    Posts
    4,466

    Re: Nikon pulling out

    Sounds like Nikon needs some management changes.
    They dipped below Canon and Sony in camera sales, because they were too slow to realise that they need to come out with a good mirrorless camera. Instead, they continued to peddle their D3200 type DSLRs that almost no one wants anymore. Like, seriously, who wants a cheap, entry-level crop sensor DSLR anymore, that for 85% of the situations takes WORSE pictures than any modern smart phone?

    Plenty of companies support hunting and are proud of it. I don't think disassociating wiith hunting will have any impact on your sales of cameras and i don''t think that is the reason. Probably just refocusing their efforts elsewhere.

    Vortex, Zeiss, Swarovski all cater to the hunting community and target them through ads etc and they are doing fine. Leica is in the riflescope and camera business and theyy do just fine as well.

  3. #23
    Join Date
    Oct 2010
    Posts
    1,792

    Re: Nikon pulling out

    I don't think this has anything to do with the appearance of being linked to firearm industry, they have been in financial trouble for a while now

    They are a huge company with a lot of divisions and hunting optics has never been their core business, while they did make some good products, were they ever really leaders there? all they did was match the competition, it was a side project at best, in the grand scheme of things I'd doubt their hunting market strategy has ever been discussed at any board table, it's barely a drop in the bucket


    they have been implenting a corporate restructing for several years now, management restructuring across the company has already happened, and now focusing on core business enhancements for medium term growth and new tech development for long term growth, they launched their healthcare unit a few years back and are increasing focus there

    company in trouble, stop the bleeding, focus on what earns the money...and that's just not rifle scopes for them
    Unfortunately, the rifles are getting lighter because we are getting heavier and more unfit as a society. This is the key to the mainstream acceptance of the short magnums. - Nathan Foster

  4. #24
    Join Date
    Dec 2003
    Location
    Hope
    Posts
    12,398

    Re: Nikon pulling out

    They made some great scopes I still have a couple. But for whatever reason they just didn't find the love in the hunting world, always year end sales with deep discounts because not enough were selling I can only assume. While the Vortex', Leupolds, Burris et al who advertise heavily and focus on hunting and shooting succeed. Too big of a company with too man balls in the air I'd say. Someone had a look at the books and see they're not making squat on rifle scopes so pull the pin small part of their game really. Concentrate on cameras, binocs telescopes where they do make money.
    its gonna take a life time to hunt and fish all this

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