We truly believe much of the battle over hunting is being fought on Facebook right now and the flood of information by science based groups like the IUCN is really turning the tide in favour of science based management of wildlife. Like it or not Facebook is the one social media platform that reaches the broadest audience and that audience is being flooded with facts about hunting. We see more and more support of hunting daily from non hunters that have never been exposed to the facts. That's why we chose to go this route with the contest. Facebook is what you make of it.